Group announcements, lectures and lectures often take place during working hours, so it can be an advantage to live-stream the event so that employees, board members, shareholders and other stakeholders can follow, no matter where they are. Video production for streaming can be done using a simple setup with a single camera, which in some cases may be sufficient. For larger events or lectures, a larger setup with several cameras and at least one technician / producer is recommended to cut the live broadcast. This achieves a greater sense of presence for the audience, which can not be physically present. After a video recording or video production with live streaming, you can save / archive the video for later viewing on the website (also called video-on-demand or VoD).
Quality
All too often, customers think they can slacken on quality as it ‘is just for the internet’. However, this attitude is wrong to have, as the Internet is probably the most ruthless communication platform. Network users no longer find themselves in poor technical quality or in poorly produced content and they just have to make a single click of the mouse to get on definitively. The range of web TV is diverse and in explosive growth, and therefore it is important to stand out from the mediocrity by making content in high quality, which Mediehuset København helps with. We ensure that the quality of the video is top notch, so customers choose the company on and not off. As a medium, web TV must be taken seriously on its very own terms by both company and supplier. We therefore make sure that the video clips can be played without chopping, no matter how many people watch the individual clip at the same time.
Integration
At Mediehuset København, we make sure to create a platform that is simple to integrate with the company’s existing website. Web TV should be an integral part of the company’s digital strategy, and therefore the video features should give the user a total experience, whether it is PC, laptop, ITV, tablet or smartphone that is used as a viewing surface. It must be possible to choose the location of the video based on its content and function, and not based on restrictions on the company’s website. Whether it is a campaign video or corporate TV, the location, integration and the functionalities chosen from it are decisive for whether the video serves its purpose. Therefore, a professional partner like Mediehuset is crucial for the benefits of the videos.
Price guarantee
Mediehuset København guarantees a fixed and manageable price structure. Many people think that it is expensive to do live streaming and web TV, but that does not have to be the case. It is important to balance effort and level of ambition, and avoid an overselling supplier that suddenly bursts budgets. At Mediehuset København, we always start by making a needs report based on the customer’s wishes, as there is a big difference between producing an ambitious video for corporate use and a simpler product video. Together we find out what the need is, and with our fixed price concept, there is always the opportunity to scale up or down. Web TV should be a clearly defined operating expense, e.g. on a monthly basis as a subscription scheme.
Security
We know that security is very important, perhaps even paramount, for large companies and organizations. With us, you do not put your company’s reputation or your position at stake when you choose us to live-stream for you. We have a high level of security when it comes to signal distribution during live streaming and confidentiality. During live streaming, we run with redundancy on several delicate joints – or crossover technology. An easy-to-understand everyday example of this: In the event of a sudden breakdown in a wired internet connection, we switch to a wireless mobile connection. Several of our customers choose Mediehuset København for security reasons. Our customers are also other video production companies, which are responsible for the video production, but leave the video signal for live streaming to us.